The idea that human beings behave rationally has been discounted since the 70’s1, and it is popularly understood that we humans are most strongly influenced by our own particular biases,…
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Joe Lex is happiest when he’s in the shop making things – but his talents go way beyond woodworking. We sat down with him to learn a little more about…
The 5 senses as retail strategy: When successful retailers are used in case study examples, the common buzz word to describe what they’re doing to garner their success is “experience”….
